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Available on 30 November 2018

Over the last few years, hotel companies have made a determined effort to deal with the impact their business activities have on the environment and communities. Both, international hospitality chains and small hotel businesses, recognise the tangible benefits in being proactive in mitigating environmental and societal impacts including real efficiency gains and an enhanced corporate reputation.

Hotel Yearbook In this Edition

Why it’s Important to Distinguish The Difference Between Service and Hospitality
By Adam Knight - Owner at The Proven Principles

Let's talk about mindset for a minute. In any customer facing business, taking care of your customers is your bread and butter. We all know that at the end of the day, it's a lot easier to keep

Top 5 Blog Posts Hotels Should be Writing
By Kerryn Gower - Marketing Coordinator

The importance of having a blog on your hotel website can't be stressed enough. In addition to serving as a platform to share informational and inspirational content to past, current, and future


Putting the Magic Back Into Your Restaurant

When you experience a moment that is truly magical, you know it. You know it, because you feel it. I recently felt magic when visiting Disneyland. My wife, two-year-old son and I were up way past

Expectations vs. Agreements
By David Lund - The Hotel Financial Coach

In life, few things make us less productive and more distant than other people's expectations of us. Expectations are everywhere, at work and at home. People detest others expectations.Uncommunicated

Getting to the Core of It: What Plate Tectonics and Guest Engagement Have to Do With Each Other
By David Millili - CEO at Runtriz

The hotel industry has talked ad nauseam about what guest engagement means, how it looks, what the methods should be. We know that it's not the one-way communication with a guest that the hotel

Dual-Branded Hotels: Beware Expectations of Significant Operating Efficiencies

For the past four years the opening of dual-branded properties has been very popular among hotel developers

How Marketers Can Generate Their Own First-Party Intent Data

A recent article by Ken Gaebler introduced readers to "intent data" as a concept and explained how to go about purchasing it from third-party providers. In a word, intent data is an actionable dataset

How to Use Your Marketing Analytics Smartly

Marketing organizations are on a quest to become more data-driven. As a result, they use, on average, about 16 different technology platforms—but only a few organizations reap the full value

The Rise of the Pop-Up Shop [Infographic]

"Pop-ups" can have a negative connotation in marketing: We often think of intrusive website requests and alerts

The Most Expensive States to Run Search Ads In [Infographic]

How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals