Over the last few years, hotel companies have made a determined effort to deal with the impact their business activities have on the environment and communities. Both, international hospitality chains and small hotel businesses, recognise the tangible benefits in being proactive in mitigating environmental and societal impacts including real efficiency gains and an enhanced corporate reputation. And in the hospitality industry, as in all industries, a good reputation cannot be bought, it must be earned.
We're all supposed to have a budget, no doubt. But it isn't always easy. Living expenses aside, there's Netflix and Spotify and Audible and Hulu and Strava and so on and so on. The costs don't look
Let's talk about mindset for a minute. In any customer facing business, taking care of your customers is your bread and butter. We all know that at the end of the day, it's a lot easier to keep
The importance of having a blog on your hotel website can't be stressed enough. In addition to serving as a platform to share informational and inspirational content to past, current, and future
When you experience a moment that is truly magical, you know it. You know it, because you feel it. I recently felt magic when visiting Disneyland. My wife, two-year-old son and I were up way past
In life, few things make us less productive and more distant than other people's expectations of us. Expectations are everywhere, at work and at home. People detest others expectations.Uncommunicated
The hotel industry has talked ad nauseam about what guest engagement means, how it looks, what the methods should be. We know that it's not the one-way communication with a guest that the hotel
For the past four years the opening of dual-branded properties has been very popular among hotel developers
A recent article by Ken Gaebler introduced readers to "intent data" as a concept and explained how to go about purchasing it from third-party providers. In a word, intent data is an actionable dataset
Marketing organizations are on a quest to become more data-driven. As a result, they use, on average, about 16 different technology platforms—but only a few organizations reap the full value
"Pop-ups" can have a negative connotation in marketing: We often think of intrusive website requests and alerts