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Sara Anderson×
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Sara holds a Bachelor of Science in Communications with focus in Public Relations from University of North Florida.

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Keeping Up With Compliance: GDPR & CCPA

The GDPR aims to give individuals control over their personal data. Businesses that handle personal data are now required to inform consumers if they are capturing their information and have safeguards

What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads

It's no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. Online travelers often

Optimizing Your Social Media Strategy

Developing a Social Strategy: Create Consistency Across Social Platforms Designate a brand voice, look and overall feel for the property's social profiles. Make messaging and images consistent across all