Sara Anderson×
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Sara holds a Bachelor of Science in Communications with focus in Public Relations from University of North Florida.


What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads

It's no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. Online travelers

Optimizing Your Social Media Strategy

Developing a Social Strategy: Create Consistency Across Social Platforms Designate a brand voice, look and overall feel for the property's social profiles. Make messaging and images consistent across