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Sara Anderson×
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Sara holds a Bachelor of Science in Communications with focus in Public Relations from University of North Florida.

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What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads

It's no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. Online travelers

Optimizing Your Social Media Strategy

Developing a Social Strategy: Create Consistency Across Social Platforms Designate a brand voice, look and overall feel for the property's social profiles. Make messaging and images consistent across