When it comes to hotel companies’ recent attempts to tweak consumer behavior by encouraging early, prepaid bookings while discouraging last-minute cancellations, the carrot appears to be working far better than the stick. Hilton Worldwide and Marriott International are among hotel companies that have tested stricter cancellation policies, charging the guest at least one night’s stay if the reservation is changed or canceled after a certain deadline. However, hoteliers have found little proof that such policies have curbed guests’ booking behavior.

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