Even though he lives nearby, Edilson Cremonese is a regular at the Westin Fort Lauderdale Beach Resort. But he never sleeps there.

Every Thursday evening after work, he joins a group formed by the hotel and a local running store for a 5K workout, followed by a post-run happy hour.

It’s part of a national “running concierge” program created by Westin, which is finding, as many hotel chains are, that a local clientele can help even out the ups and downs of the lodging business. And locals can even help out-of- towners feel more at home.

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