Hotel Yearbook 2036 - Eyewitness reports from the year 2036

Hotel Yearbook 2036 - Eyewitness reports from the year 2036
Technological Changes

Since 2007, The Hotel Yearbook has provided thousands of decision makers in the hotel industry with valuable opinions and insights on what may be in store in the year ahead. To celebrate the 10th anniversary of this forward-looking publication, The Hotel Yearbook 2036 breaks completely new ground, taking a giant leap 20 years into the future. Written from the viewpoint of the year 2036, the book presents dozens of 'eyewitness reports' from the future: interviews conducted with fictitious hotel industry executives, consultants, experts – and guests – who describe the world of 2036 from their own perspective, and in doing so, illuminate the dramatic changes that hotel companies will confront between 2016 and 2036.

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Hotel Yearbook 2036 - Eyewitness reports from the year 2036

Since 2007, The Hotel Yearbook has provided thousands of decision makers in the hotel industry with valuable opinions and insights on what may be in store in the year ahead. To celebrate the 10th anniversary of this forward-looking publication, The Hotel Yearbook 2036 breaks completely new ground, taking a giant leap 20 years into the future. Written from the viewpoint of the year 2036, the book presents dozens of 'eyewitness reports' from the future: interviews conducted with fictitious hotel industry executives, consultants, experts – and guests – who describe the world of 2036 from their own perspective, and in doing so, illuminate the dramatic changes that hotel companies will confront between 2016 and 2036.


Other Chapters

Hotel Yearbook 2036 - Eyewitness reports from the year 2036
Political Changes

By Woody Wade, Scenario planning expert

Hotel Yearbook 2036 - Eyewitness reports from the year 2036
Economical Changes

By Woody Wade, Scenario planning expert

Hotel Yearbook 2036 - Eyewitness reports from the year 2036
Societal Changes

By Woody Wade, Scenario planning expert



About the Author

Woody Wade is a specialist in scenario planning for the hospitality industry, helping companies identify and understand the trends that have the potential to change their future business landscape and thus affect their future competitiveness. He is the author of “Scenario Planning: A Field Guide to the Future” (Wiley, 2012) and of the forthcoming “Hotel Yearbook 2036” which provocatively uses fiction as a framework for exploring the industry’s very different competitive landscape two decades from now. Woody was previously an Executive Board member of the Geneva-based World Economic Forum, the foundation organizing the annual meeting of world leaders in Davos. He was also the Marketing Director of the Ecole hôtelière de Lausanne. He graduated in history from Indiana University and has an MBA from Harvard Business School.








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