HYB Special Edition - Technology 2014

The upsell advantage and the impact of mobile on hotel revenue

Jason Bryant

By Jason Bryant – Upselling represents a significant revenue opportunity for hotels, potentially accounting for 10% to 20% of guests’ total charges. But as Jason Bryant, CEO of Nor1, explains, since upselling, by definition, means guests are consuming more products and services, it can also be a key differentiator in guest satisfaction as well. With mobile technologies and predictive analytics, upselling is now entering an exciting new phase.

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HYB Special Edition - Technology 2014

HYB Special Edition - Technology 2014

Wade & Co. SA, the Swiss-based publisher of The Hotel Yearbook, an annual compendium of expert opinion and insights on the future of the hotel industry, announced the launch of The Hotel Yearbook 2014 – Technology, its first Special Edition. The 80-page publication examines the changing technology landscape in the world of hospitality. "Since its inception in 2007, the editorial concept of The Hotel Yearbook has been to bring together senior hotel industry executives and recognized experts and thought leaders from every part of the industry to write about foresight and innovation in the global hotel business," said Woody Wade, publisher. "With this new publication, we are focusing for the first time on just one aspect of the business, technology." Rapidly evolving technological innovations are reshaping every aspect of the hotel industry, from reserving rooms via mobile apps to implementing resource-saving green concepts to improving guests' in-room experience. The new publication covers these and many other topics.


Other articles in this edition

Unlocking opportunities... and the door to your hotel room

By Tim Shea, President of ASSA ABLOY Hospitality

A day in the life

By Laurent Idrac, Chief Information Officer at Accor

The argument for listening to our industry old timers

By Bernard Ellis, VP Industry Strategy - Hospitality at Infor

A memo to hoteliers

By Michael Levie, Founding Partner at citizenM

All guests want are the Three C’s

By Terence Ronson, Hospitality Professional, Technology Consultant, Public Speaker and Inventor

Going mobile!

By Ian Millar, Professor at Ecole hôtelière de Lausanne

Ride the prevailing winds…

By Dave Berkus, Author of 14 business books and of the popular blog, BERKONOMICS

Unified hospitality communications and collaboration: future scenarios

By David-Leonhard Steinbauer, Director Hospitality Services at Unify GmbH & Co. KG

Key trends in in-room technology in 2014

By Ted Horner, Information Technology and Services Consultant

The future of digital technology in hotels

By Nigel Allport, Vice President - EMEA at Digital Alchemy CRM

Is your future hotel key already in your pocket?

By Keith Gruen, CEO / Geschäftsführer at Ysura GmbH

Rooming lists: relic or real?

By Joel Pyser, Chief Operating Officer at Passkey International

Using collaboration technology to drive innovation

By Kevin Holt, Owner at Co.Innovation Consulting

Mobile is not the future, it’s “the now”

By Brian Saab, Founder & Chief Marketing Officer at buuteeq

Meta search marketing: the new revenue frontier in hospitality

By Max Starkov, President & CEO at HEBS Digital

Content: the weapon of choice in the battle between hotels and OTAs

By Peter O’Connor, Director of the MBA in Hospitality Management at ESSEC Business School

The rise of demand management and the argument for big small data

By David Turnbull, Founder of SnapShot GmbH

Cluttering cloud claims

By Erik Weller, Paradigm Executive at iTesso

A CRS is a hotelier’s lifeline

By Estella Hale, Product Manager - Windsurfer CRS at Sceptre Hospitality Resources

Hotel processes of the future: smooth, efficient, speedy… and non-human

By Darren Panto, Business Development Director at iRiS Software

Keeping a property at the ready

By Frank Wolfe, Chief Executive Officer (CEO) at HFTP

Three scenarios I expect to see in five years in sales and catering automation

By Gregg Hopkins, Chief Sales and Marketing Officer at Intelity

Is the future of loyalty programs social?

By Youri Sawerschel, Strategy & Branding Consultant at Bridge.over

Sixty minutes with Peninsula’s Ingvar Herland - Interview by Terence Ronson

By Ingvar Herland, General Manager, Research & Technology at The Hongkong and Shanghai Hotels Limited

The next big thing in green technology – none??

By Naomi Stark, President & CEO at Stark Service Solutions, LLC

Monetizing ethical innkeeping

By Robert Cole, Founder of RockCheetah

The hospitality gene: a beast, a blessing and a payoff

By Benjamin Jost, CEO of TrustYou

Other Hotel Yearbook Editions

HYB Special Edition - Technology 2018

The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook – whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world – our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future.

The HOTEL Yearbook Special Edition - Digital Marketing 2017

The Hotel Yearbook 2017–Digital Marketing features editorial contributions from 35 opinion leaders around the world on the ways hotel companies will be using digital marketing techniques in the years ahead. Considering the huge impact that online marketing can have on a hotel company’s bookings, The Hotel Yearbook 2017–Digital Marketing is a must read for marketing decision makers throughout the entire industry.

HYB Special Edition - Technology 2017

The Hotel Yearbook launches its 4th annual look at hotel technology trends. This 100-page e-book features contributions from more than 30 opinion leaders around the world on the outlook for technological innovation in several key areas affecting the future success of a hotel enterprise. It covers a wide range of technology issues, from robotics and revenue management to managing IT talent, a wide range of topics guaranteeing that there is something in it for everyone concerned with integrating technology in their operations. Underscoring its focus on innovation, The Hotel Yearbook 2017 – Technology includes a special section featuring 18 hospitality start- ups, each making use of different tech approaches to provide creative solutions to hospitality challenges. As in past editions, our partner is HFTP.

HYB Special Edition - Talent Development 2016

The Hotel Yearbook branches out again with a new Special Edition on talent development within the global hospitality industry – where and how it is found, nurtured, trained, and retained. Authors include some of the industry’s best known thinkers and doers in human resources, hospitality management education and senior management.

Hotel Yearbook 2036 - Eyewitness reports from the year 2036

Since 2007, The Hotel Yearbook has provided thousands of decision makers in the hotel industry with valuable opinions and insights on what may be in store in the year ahead. To celebrate the 10th anniversary of this forward-looking publication, The Hotel Yearbook 2036 breaks completely new ground, taking a giant leap 20 years into the future. Written from the viewpoint of the year 2036, the book presents dozens of 'eyewitness reports' from the future: interviews conducted with fictitious hotel industry executives, consultants, experts – and guests – who describe the world of 2036 from their own perspective, and in doing so, illuminate the dramatic changes that hotel companies will confront between 2016 and 2036.

The HOTEL Yearbook Special Edition - Technology 2016

The Hotel Yearbook 2016 – Technology, its third Special Edition focused exclusively on the changing technology landscape in the world of hospitality. "Since its inception in 2007, the editorial concept of The Hotel Yearbook has been to bring together senior hotel industry executives and recognized experts and thought leaders from every part of the industry to write about foresight and innovation in the global hotel business," said Woody Wade, co-publisher. "Our latest edition on technology comprises 90 pages and covers a wide range of topics from Big Data and meta-search to revenue management, robotics and human capital management." Rapidly evolving technological innovations are reshaping every aspect of the hotel industry, from reserving and accessing rooms to improving guests' in-room experience and increasing profitability. The new publication covers these and many other topics.

Hotel Yearbook 2015

The Hotel Yearbook 2015 will become available early January 2015. It features a comprehensive outlook for major geo markets as well as in-depth interviews with hotel group executives focusing on key segments including luxury and lifestyle brands. Additional articles include expert views in the fields of design, environment, technology, social media, finance, education, business travel and human resources.

The Hotel Yearbook Special Edition - Technology 2015

The Hotel Yearbook 2015 – Technology marked the 2nd edition of the HOTEL Yearbook special coverage on TECHNOLOGY. The eBook boasted 25+ articles written around all aspects in technology. "Since its inception in 2007, the editorial concept of The Hotel Yearbook has been to bring together senior hotel industry executives and recognized experts and thought leaders from every part of the industry to write about foresight and innovation in the global hotel business," said Woody Wade, publisher. "The aspect of the business that this Special edition focuses on, technology, is especially dynamic – and will have a huge impact on profitability, competitiveness, efficiency, and guest experience." Rapidly evolving technological innovations are reshaping every aspect of the hotel industry, from automating processes to communicating with guests via mobile apps. The new publication covers these and many other topics.

HYB Special Edition - Digital Marketing 2014

Early 2014, The HOTEL Yearbook branches out with a new Special Edition on the future of digital marketing within the global hospitality industry. This special edition is being published in partnership with Hospitality Sales & Marketing Association International Foundation (HSMAI) and will be published in conjunction with HSMAI's Digital Marketing Strategy Conference in New York, February 25th 2014. Authors will include some of the industry’s best known thinkers and doers in various fields of digital marketing such as reputation management, CRM, revenue management, search engine optimization, social media and channel management.

Hotel Yearbook 2014

The Hotel Yearbook 2014 is now available for immediate access. It features a comprehensive outlook for major geo markets as well as in-depth interviews with hotel group executives focusing on key segments including luxury and lifestyle brands. Additional articles include expert views in the fields of design, environment, technology, social media, finance, education, business travel and human resources.

HYB Special Edition - Technology 2014

Wade & Co. SA, the Swiss-based publisher of The Hotel Yearbook, an annual compendium of expert opinion and insights on the future of the hotel industry, announced the launch of The Hotel Yearbook 2014 – Technology, its first Special Edition. The 80-page publication examines the changing technology landscape in the world of hospitality. "Since its inception in 2007, the editorial concept of The Hotel Yearbook has been to bring together senior hotel industry executives and recognized experts and thought leaders from every part of the industry to write about foresight and innovation in the global hotel business," said Woody Wade, publisher. "With this new publication, we are focusing for the first time on just one aspect of the business, technology." Rapidly evolving technological innovations are reshaping every aspect of the hotel industry, from reserving rooms via mobile apps to implementing resource-saving green concepts to improving guests' in-room experience. The new publication covers these and many other topics.

Hotel Yearbook 2013

The 2013 edition featured the first interview with Steigenberger’s new CEO Puneet Chhatwal, as well as a conversation on leadership in uncertain times between Gene Ference and the Dorchester Group’s CEO Chris Cowdray. Our second Special Report appeared, “Spa 2020” – a look at how the spa and hotel industries might overlap, intersect, integrate, compete and collaborate seven years in the future, with spa industry opinion leaders contributing from New York, Bangkok, Washington, Miami and Hong Kong. And as it does every year, the Hotel Yearbook 2013 contained a number of articles on thought-provoking management subjects and ideas ranging from crowdsourcing and micro-branding to behavioral economics and scenario planning.

Hotel Yearbook 2012

With the financial crisis continuing, the Hotel Yearbook’s contributors looked at the industry’s prospects with a mix of caution and hope – and even some optimism. Writing for us that year was a host of experts and commentators such as Giovanni Angelini from Hong Kong, Michael Hirst from London and Keith Kefgen from New York. As in past editions, the academic world also contributed, with articles by ESSEC’s Peter O’Connor, Cornell’s Rohit Verma, and Lausanne’s Ian Millar. The Horwath country reports covered the industry outlook in 30 different markets around the world.

Hotel Yearbook 2011

In 2011, the Hotel Yearbook hugely expanded its special section provided by the worldwide experts from Horwath HTL. Twenty Horwath offices contributed country reports covering hotel markets from China and India to Spain, Australia, Russia and Vietnam. Sir David Michels, former CEO of Hilton International, shared his insights, as did Choice CEO Stephen Joyce, Four Seasons’ new CEO Kathleen Taylor and Best Western’s CEO David Kong.

Hotel Yearbook 2010

The 2010 edition included our first-ever Special Report, a 50-page section on “Southern Africa in 2010”, with contributions from several regional experts and industry CEOs. In addition, that year’s publication featured input from such notable industry executives as Fairmont’s Thomas Storey, Ritz-Carlton’s Simon Cooper, Six Senses’ Sonu Shivdasani, Four Seasons’ Isadore Sharp, Mandarin Oriental’s Edouard Ettedgui, and Taj’s Ray Bickson.

Hotel Yearbook 2009

In the 2009 edition of the Hotel Yearbook, our far-flung editorial contributors included top managers of several hotel groups, among them Marriott’s Ed Fuller, Mövenpick’s Jean-Gabriel Peres, and Scandic Hotels’ Frank Fiskers. The AH&LA’s Marlene Colucci assessed the changes that the US lodging industry could face with newly elected Barack Obama in the White House, and a team of ISHC contributors chose the most interesting new hotels opening on each continent in the coming year.

Hotel Yearbook 2008

In this last pre-crisis year, our contributors were still full of optimism for the outlook of travel and the hotel industry. Among them were the CEO of Dubai-based Jumeirah Hotels, Gerald Lawless; CEO Steve Rushmore of HVS; Michael Sagild, COO of Bangkok-based Minor International; Claus Sendlinger, CEO of Design Hotels in Berlin; and Paul McManus, CEO of Leading Hotels of the World.

Hotel Yearbook 2007

The inaugural edition of The Hotel Yearbook boasted a number of high-profile contributors including EasyJet founder Stellios Haji-Ioannou on his new concept, EasyHotel; IH&RA CEO David McMillan on the imminent rise of the Chinese traveler; Arthur de Haast, Global CEO of Jones Lang LaSalle Hotels, on the investment outlook; Kempinski CEO Reto Wittwer on his company’s growth strategy; and Rezidor CEO on the most critical issues facing the industry in 2007.







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