HYB Special Edition - Digital Marketing 2014

Early 2014, The HOTEL Yearbook branches out with a new Special Edition on the future of digital marketing within the global hospitality industry. This special edition is being published in partnership with Hospitality Sales & Marketing Association International Foundation (HSMAI) and will be published in conjunction with HSMAI's Digital Marketing Strategy Conference in New York, February 25th 2014. Authors will include some of the industry’s best known thinkers and doers in various fields of digital marketing such as reputation management, CRM, revenue management, search engine optimization, social media and channel management.

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In this edition

Foreword: Keeping up in a digital world

By Fran Brasseux, Executive Vice President of HSMAI

Resolve to be strategic in 2014

By Christine Beuchert, Senior Director, Marketing and Ecommerce Strategy at Marcus Hotels & Resorts

Magnificent meta-search?

By Peter O’Connor, Director of the MBA in Hospitality Management at ESSEC Business School

Respond to reviews; it’s a way for you to have a voice

Stephen Kaufer, President and CEO at TripAdvisor LLC interviewed by Emile Breure

Moving from revenue management to revenue strategy

By Patrick Bosworth, Co-Founder and CEO at Duetto

Social influx

By Sanjay Nagalia, Chief Operating Officer and co-founder of IDeaS Revenue Solutions

Digital marketing: the Waterloo of the hotel industry?

By Lennert de Jong, Commercial Director at citizenM

Google: Five questions for an industry innovator

Rob Torres, Managing Director, Travel, at Google interviewed by Max Starkov, President & CEO at HEBS Digital

How to take advantage of a platform with one billion users

Lee McCabe, Head of Travel at Facebook interviewed by Margaret Mastrogiacomo , Vice President, Strategy at HeBS Digital

Marketing to Chinese travelers? Leverage social media!

By Jens Thraenhart, Founder of Digital Innovation Asia

Creating meaningful relationships with digital experience management

By Michaela Papenhoff, Managing Director at h2c GmbH

2014 is the year for predictive analytics in hospitality marketing

By Loren Gray, VP digital strategy for Standing Dog Interactive

Moving targets: Reaching meeting planners with targeted content

By Eric Eden, Vice President of Marketing at Cvent

14 recommendations for hotels in 2014

By Kelly McGuire, Vice President, Advanced Analytics, Wyndham Destination Network







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