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Here's the latest on tourism in Ireland

Tourism Ireland has just released its latest SOAR report (Situation & Outlook Analysis Report). The report is extensive, and well worth a full read through, but here are the key takeaways for you

Net Affinity: from then to now

With Net Affinity's 20 year anniversary around the corner, we sat down with our MD and founder of the company, Will, to chat all things Net Affinity. From then, to now, there's been instinctive

Here's how to maximise your summertime revenue

Summer, summer, summertime! The finest time of year is almost upon us – living for the feel of warm sun, the taste of 99s, the sound of the sea and the smell of smoky barbecues… sorry, lost our train

Iveagh Gardens Hotel: Book direct success with Google ads

The elegant Iveagh Gardens Hotel has only been open a year, yet in that time we’ve seen their book direct success rise steadily with a mixture of marketing activity, but most notably, with Google ads

The latest device trends: here's where your guests book from

A good marketing strategy has to be informed by many things, one being the latest trends in device usage. We all have a general understanding of where people spend their time online and where they’re

Increase last minute Easter bookings

Easter – a time of crisp, bright weather (hopefully), long (…and sometimes tiring…) family gatherings, and, most importantly, chocolate. Glorious chocolate. Along with devouring piles and piles

Is your property's website built to deliver results?

You can have the prettiest, most visually pleasing website ever created, and it will fall flat on its digital face if it’s not optimised properly. It’s like starting the year’s work off without

These are the website design trends you should pay attention to

At the beginning of every year, there’s usually a mountain of ‘new year trends’ content to trek your way through. It can all be a bit overwhelming, especially when January is so jam-packed with budget

Some expert tips on website design

OK, so your job title might not include the word ‘designer’ – don’t worry! You can still have fun with the process of designing your property’s website. It can even, dare we say it, be a bit of fun

Tell your story through Instagram stories

What’s the story with Instagram stories? As Facebook continues its frightening mission of taking over the world as we know it, we can’t help but notice the continual rise of stories throughout