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Now Available: The Q2 Hotel Digital Marketer's Whitepaper

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention

The Hotel Zags Portland Reimagines Portland with an Engaging Brand and New Website

The Hotel Zags Portland, formerly Hotel Modera, has launched a custom website in partnership with HEBS Digital to showcase its new, out-of-the-box brand. The Portland hotel's new brand appeals

Marketing Monday Tip: Experiential Marketing

Artist Donald Glover, aka Childish Gambino, used iOS Airdrop at Coachella to share his Adidas collaboration with festival-goers. Those who accepted the Airdrop received a free pair of his unreleased

Hotel Retlaw Launches New Website for its Elite Property in Fond du Lac

Opening this year, Hotel Retlaw transports guests to the Roaring Twenties with its sophisticated and luxurious property. Located in Fond du Lac, the hotel has recently been restored to its former

Marketing Monday Tip: Branded Content Ad Opportunities

Influencers are the future of marketing. The title is no longer reserved for high rollers like Kendall Jenner, with over 100 million followers on Instagram — as little as 1,000 followers can qualify

Back to Basics: Top Five Email Marketing Best Practices for Hoteliers

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems. These days, a wide

Independent Hotels: An Action Plan to Win the Direct Booking

With the explosion of the “digital way of life,” the traveler’s customer journey has become increasingly complex, which necessitates independent hoteliers to rethink and overhaul their marketing

Marketing Monday Tip: The Dos and Don'ts of Instagram Stories

Since Instagram introduced Stories in 2016, the platform has proven to be a successful channel for hotels. We all know that social media has become pay-to-play. And that the visual aesthetic

Data-Driven Content: The Metrics That Matter

Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. In fact, there are so many metrics available that instead of asking

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling out to Google responsive display ads. From SEO