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5 Unique Experiences Hotels Can Use to Attract Guests

We’ve all been there. You finally wake up from the dreaming phase of the travel planning journey and pick on a destination to visit. Now the planning begins. We all have our go-to travel booking

How to Organize Your Website Content Like Marie Kondo

When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method

Hospitality Digital Technology: Challenges, Priorities, and Buzzwords

Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making

Back to Basics: Search Engine Marketing

Search engine marketing (SEM) is the act of improving the visibility of your website in the search engine results pages (SERPs). It incorporates search engine optimization (SEO) and pay-per-click (PPC

Now Available: The Q1 2019 Hotel Marketer's Whitepaper

Now available for viewing and download, the Q1 2019 Hotel Marketer’s Whitepaper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital

The Mobile-First World Creates Tremendous Revenue Potential for Hoteliers

Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment. This means investing in mobile technology and marketing that enables

Digital Inspo: What Creative Hotels are Doing Online

Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their destination. Utilizing creative ideas to attract

How To Get The Most Out Of The New Google Hotel Search Interface

A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated the filters available

Product Spotlight: YouTube TrueView

The Problem Currently, YouTube is the second largest search engine out there. With over 1.9 billion logged-in monthly users, most users now prefer the platform over live tv. On mobile alone, YouTube

Coffee Chat: Triptease & HEBS Digital

HEBS Digital’s Brand Marketing Manager, Garrick Lee, recently chatted with the Founder and CEO of Triptease, Charlie Osmond, to discuss his career, the beginning of his company, and some of his