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Publication date: 27 May 2019

This Hotel Yearbook 2020 China Special Edition - 酒店旅遊創新年鑒 中國特輯 was produced for HFTP, coinciding with CHTA Connecting Travellers Conference - 未来旅行者大会 2019 which took place from May 28-30 in Shanghai Marriott Hotel Parkview.

Hotel Yearbook In this Edition

Cornell Research Recap: Customer engagement is the key to long-term loyalty and impact
By Chris K. Anderson - Professor and Director of the Center for Hospitality Research at Cornell

In today's physically separated world of hospitality, engagement and interaction between hoteliers and guests are taking new forms but are still as critical as ever. In a series of studies using data from

Managing the Impact of Online Customer Reviews on Hotels in 2021

Our Milestone team helps hundreds of customers achieve their internet marketing goals each year. The main contester is the hotel industry. Yet, many are so far unaware of the sheer impact simple aspects


Hotel Marketing Mistakes Hoteliers Must Avoid In 2021

In this age of technology, intuitive and relevant hotel promotion should be the centre of your hotel's marketing strategy. Marketing your hotel helps increase its reach, attract more guests, and boost

Harvard Research: Hotel Guest Sleep and Overall Hotel Satisfaction: Opportunity for Hoteliers Interested in Improving the Guest Sleep Experience

Although hotels at their most basic level provide a venue for sleeping, many guests suffer from insomnia or disrupted sleep on the road, which can take a toll on their ability to enjoy their overall hotel

Podcast: Hospitality Reputation Marketing: Get Great Reviews

Our managing partner, Larry Mogelonsky, made a recent appearance on Hospitality Reputation Marketing, a podcast hosted by Adele Gutman Milne which discusses the latest techniques to boost a property's

Will Guests Say 'I Do' Again? Survey of Tech's Impact on Guest Satisfaction

Technology is everywhere in a modern hotel, and in 2021 and beyond, it is not only about in-room Wi-Fi or booking a hotel room online. The reality is that the list of guest-facing technology is quite long

Top 5 Things You Need to Know Now in Hotel Digital Marketing: January Edition
By Margaret Mastrogiacomo - EVP, Strategy at NextGuest

As hotel marketers embark on 2021, it's important to stay ahead of the curve with the latest digital trends. This month, Yelp launches a new rating feature for COVID-19 compliance measures, YouTube launches

Customer Service and Recovery via Social Media
By Ana McFee - Marketing Manager at Ecole hôtelière de Lausanne (EHL)

More than half of the world's population currently uses social media. People turn to the various platforms to connect with friends and businesses alike. They read stories that interest them, share news

5 Step Plan to Create the Perfect Guest Experience
By Patrick Landman - CEO & Founder at Xotels

In this article, we reflect on where such issues may arise, how to measure, and how to take fast, effective action allowing you to manage your hotel in the best way possible. In this article: Personalize

The Disconnect Between Brand and Reputation
By Adele Gutman Milne - Founder and Guest Experience Expert, Host of the Hospitality Reputation Marketing Podcast

Successful reputation optimization is a key form of branding. Your brand is far more than your name and your logo; it is your identity. You may have worked hard to build a strong or relevant brand, but