The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for.
Hotel marketers can no longer afford to have a fragmented customer engagement and acquisition approach, but should engage online travel consumers throughout their complex journey, write Max Starkov and Margaret Mastrogiacomo.
What lies ahead for the hotel industry? No one knows. We cannot see where economic indicators will go, where the next financial or political crisis will come from, or how consumer tastes will evolve in the future.
Data is the core of an intelligent business strategy, writes Mike Chuma, and it drives the decision-making process. Hotel organizations need to prioritize data that provides meaningful insights and action.
We humans have always dealt with new technologies, and for the most part, we have welcomed them because they have made our lives easier, better, longer, healthier, more enjoyable…. But 17 years into 21st century, the sheer pace of technological change is absolutely dizzying – and only likely to accelerate even more, causing disruptions and upheavals in every part of our lives.
The API is the unit that allows platforms to exist, and the single most important ingredient to allow a technical ecosystem to thrive. Yet they are not transparent. HTNG’s Armand Rabinowitz describes an initiative to change this.
The majority of energy related activities in hospitality fall under the remit of engineering and facility management teams, whose approach is no longer limited to mechanical and physical activities, but needs to be driven by technology, connectivity and data.
As consumers become increasingly used to a slick purchasing experience for retail and digital goods, it has become an expectation for travel bookings, too. The hotel industry is lagging behind, howev.
Hotel technology has seen some amazing progress – though it may seem to be in a state of chaos at the moment, writes Pete Simpson. In this article, he makes a compelling case for coming together to build an “Enterprise Hospitality Framework” that would allow the industry to extend the hospitality eco-system beyond the confines of the hotel, and deliver amazing, targeted, data-driven recommendations and offers to customers.
For hoteliers, the rapid ascent of OTAs and sharing economy models threaten to dilute even the strongest brands. But the rapid technology evolution doesn’t have to leave brand loyalty behind, writes Infor’s Michael Schubach.
Hotel guests want a personalized guest experience. When guests feel welcome, they value their stay, become loyal clients, and generate additional revenue. As dormakaba’s Joey Yanire explains, most properties have the ability to provide a personalized experience if they simply unify the data at their fingertips and put it to work.
Technology is necessary and useful, says Xavier Etcheberrigaray, but it’s not the only component to building the future. Here he describes fifteen perspectives he and his colleagues thought about whe.
The collection of personal data is inherent to the hotel industry; it is what allows us to tailor guest experiences, market our hotels effectively, and foster long-term loyalty. The EU’s General Data Protection Regulation (GDPR) will come into force soon, and it has the potential of turning all of this, and more, on its head.
In a hotel, providing service to guests can be a physically strenuous job. There’s a lot of bending over, stretching, lifting, picking things up, carrying things, rushing around… any of which, with just a little bad luck, could cause an injury, not to mention lower back pain and a host of other maladies.
Nowadays, hoteliers are so inundated with technology that the tasks of prioritization and selection have become far more than just daunting; research and procurement are practically a job title unto themselves.
The role of the hotel IT manager is evolving, writes Neil Foster. Today he or she is as an internal consultant and educator who makes sense of the “noise”, a connector who seeks to understand the needs of the people and processes involved.
Have you ever thought about how much paper is still in use – mostly needlessly – in your hotel? Terence Ronson has. For The Hotel Yearbook, he makes the rounds and tallies up all the forms, reports, work orders, requests, lists, folios, CVs, POs, menus, forecasts….
Hotel companies have been stuck for too long with an information systems architecture conceived well into the last century, and built around a notion of a Property Management System (PMS) at the center of everything that a hotel does or will do, writes NetSys Technology’s Nick Price.