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Demand Trickle Slightly Lifts US Hotels In July

NASHVILLE, Tennessee - U.S. hotels in July continued their steady performance improvement, STR data shows. (STR is the parent company of Hotel News Now.) The trends continued into August as occupancy hit

How revenue managers are rethinking rate structures

Demand dropped quickly for U.S. hotels once the COVID-19 pandemic hit, which has led revenue managers to find innovative ways to bring in business, sources said. During the "Revenue management best practices

UK hoteliers rethink relationships with ‘silent’ OTAs

Hoteliers say one channel has been almost completely absent during the COVID-19 pandemic—online travel agencies. Sources said that OTAs share a responsibility for the industry's recovery after making a

Tokyu Hotels adapts to Japan’s changing future

As one of the largest hotel chains in Japan, Tokyu Hotels Group has always stepped up to take the initiative in an emergency, its executives said, and that has been the case in the current COVID-19 crisis

Hotels pivoting toward more hybrid meetings

Groups are canceling or postponing their meetings and events due to concerns about COVID-19, but hoteliers are finding creative solutions to use technology to host the event in a safe fashion. Corporate

Pricing in a Pandemic - How hotels are pricing rooms amid demand lows

The COVID-19 outbreak turned the hotel industry on its head, and the recovery is likely to be slow and piecemeal from the demand side. On the operations front, employees have been decimated due to layoffs

Six Months Into COVID-19: What Does The Data Say?

HENDERSONVILLE, Tennessee - The 2020 Chinese New Year fell on 24-25 January, and just like every year, STR analysts expected a steep decline in demand as people stayed home and then a sharp uptick in leisure

Can Big Brands Disrupt The Disruptors?

COVID-19 has potentially changed everything—ushering in the possibility for brands to disrupt the disruptors. Predictable and boring amenities and designs shared by brands ushered in independent boutique

Looking at drastically different hotel business models

The more I read and report throughout this pandemic, the more I get this message: The hotel industry will eventually return to business as usual. It might take a while, but eventually things will go back

How the pandemic will affect hotel guest satisfaction

The 2020 North America Hotel Guest Satisfaction Index Study from J.D. Power was cut short because of COVID-19, but the results still show that cleanliness and pre-stay communications are top of mind for