We in hospitality have a critical directive - provide succor and comfort to an American guest landscape which is suffering. The marketplace is in arrears; it is tired, unappreciated, fractured and downright
The rest of us in Retail and the service industry have it easy. We say visit our shops, dine with us, spend a night, give us a call, enjoy a round of golf, try this on, watch your favorite team and so
Our Retail world was pretty well whacked in the last two years, and 2010 will be a year of rebuilding our Brands with a new Value Proposition. The most serious question we all must ask is what does our
Nothing like a world-wide recession to expose our Brand vulnerabilities. Our advantages have been shed, slashed and even trashed. Everything has been discounted to leverage some type of parity and attractiveness
Talk about the ultimate Loyalty Program, “reuning” at your old school. I just returned from such an event, celebrating an untold date last century. Others have probably ventured out this month or last
Now is the time to expand your market share by initially telling your Customers that they are better than sliced bread. Those who love you need to be caressed with adulation, and they will tell others.