You might think that the managers of short-term rental properties in Berlin faced sharp pain when ITB Berlin canceled its early March event, Europe's biggest travel fair. But you'd be partly wrong. New
Claus Sendlinger, CEO of Design Hotels, must be shaking his head these days. While the seismic shift toward content marketing is suddenly a hot topic today in hospitality and tourism circles, Sendlinger has been fine tuning the art of brand storytelling since the company’s inception in 1993.