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Freeman Study: Event Data is Driving Increased Revenue

A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings. “Data Benchmark Study,” which was produced in partnership

AccorHotels' Focus on Innovation Leads to 80%+ Revenue Growth

With over 4,300 hotels in 100 different countries, AccorHotels recognizes the importance of customizing its travel marketing strategies based on microtrends within different geographies. However

[WATCH] How to turn guest behavior insights into conversions

Watch Triptease and FASTBOOKING in this exclusive webinar on how hotels in APAC can optimise their site based on guest behaviour data

New Guide: Hotel Marketing to Drive Revenue

Hotel Marketing is difficult. That's because hoteliers have a million things to consider: who do you advertise with? What kinds of marketing products do you choose? And how do you know your chosen

More Marketers Turning to Email to Enhance Content Marketing Strategies

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance