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Five Advanced Metasearch Strategies for Improving Campaign Performance

Metasearch has grown into an incredibly important channel in 2019 and has become more competitive than ever for advertisers. Advertisers that are looking to maximize growth and performance must

What Does it Really Mean to Book Direct?

I recently attended a conference in California last month. Upon landing at LAX, I realized I had forgotten to book a hotel reservation, whoops! As I waited to deplane, I immediately opened up Google

Give Yourself A Round Of Applause…
By Mark Lewis-Brown - CEO & President of Vertical Booking USA

It's an exciting time for you, as a hotelier. Why, you ask? Because hotels are making huge leaps in taking back bookings from the OTAs. According to PhocusWright, "direct bookings accounted for around

Google Hotels joins the battle for bookings

The battle for bookings is nothing new — properties have been vying for coveted direct bookings and rebelling against the commissions charged by online travel agencies (OTAs) practically since

Tripoto brings in $3.7M to boost community and travel search platform

Tripoto has doubled its investment raised to date following a $3.7 million capital injection from a group of high-profile backers. The India-based travel community secured the round from Orchid India