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The dos and don't of Instagram Stories: hotel marketing tips

Since Instagram introduced Stories in 2016, the platform has proven to be a successful channel for hotels. We all know that social media has become pay-to-play. And that the visual aesthetic

By Robert A. Gilbert - President and CEO of the Hospitality Sales & Marketing Association International (HSMAI)

The state of the art in hospitality digital marketing involves engaging guests more proactively — sometimes before they even think about connecting with you.

Radisson Hotel Group And PPHE Hotel Group Unveil New Park Plaza Brand Identity Following Significant Portfolio Investments

Minneapolis - Radisson Hotel Group and PPHE Hotel Group ('PPHE'), which is Radisson Hotel Group's exclusive partner for its wholly owned Park Plaza brand in Europe, Middle East & Africa, today unveil

Leading the Way Through Hospitality: A Look at Hilton’s 100 Years of Industry Firsts

When Conrad Hilton first laid eyes on the two-story, 40-room Mobley Hotel in Cisco, Texas in 1919, it looked "like a convenient place to sleep. Nothing more," he wrote in his memoir, "Be My Guest

How Meli! Hotels International Became One of the Top 10 Most Influential IBEX 35 Companies on Social Media

Founded in Spain in 1956, Meliá Hotels International is the third-largest hotel group in Europe and the largest resort chain in the world. Listed on the IBEX 35, it boasts 380 hotels and more than