Trish is the Senior Manager of Search Marketing Services at Vizergy Digital Marketing and has been with the company since 2017. Having parents that both worked in the hospitality industry and working in hotel management in NYC herself, Trish has always had a passion for the industry.
Personalization is all the rage in the travel industry, right now. Today's marketers have plenty of opportunity to personalize their customer's online experience. For hotel properties, website personalization
In October 2018, Google rolled out a desktop treatment for hotel booking that aligned with the mobile experience that had been live for several months. It allows the searcher to filter by location, dates
How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all? Google is looking for a searcher's intent. If a searcher types
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property's website is important and relevant
Any business that has an actual physical location needs to put time into their local SEO. It is imperative, especially in the hospitality industry, for search engines to know where a property is located
There are hundreds of ranking factors Google considers when determining what should be shown in search results. Many of these factors are beyond the control of an SEO expert, such as the age of the domain
Chances are, if you have searched for tips on preparing for voice search, you have been inundated with article after article leading with the same statistic, "by 2020, 50% of all searches will be conducted