Trish Leighton×
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Trish is the Senior Manager of Search Marketing Services at Vizergy Digital Marketing and has been with the company since 2017.


COVID-19 Recovery Series: Boosting Natural Search Traffic

When it comes to SEO, unlike paid media efforts that have had to slow down, the best way forward is to do just that - keep moving forward. While the hospitality industry has seemingly taken a step back

The Importance of Website Personalization for Hoteliers

Personalization is all the rage in the travel industry, right now. Today's marketers have plenty of opportunity to personalize their customer's online experience. For hotel properties, website personalization

Forget OTAs - Hotelier's Biggest Competitor for Direct Bookings is Google

In October 2018, Google rolled out a desktop treatment for hotel booking that aligned with the mobile experience that had been live for several months. It allows the searcher to filter by location, dates

SEO FAQ’s for Hoteliers

How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all? Google is looking for a searcher's intent. If a searcher types

Why Backlinks Are Important for Hotel SEO

Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property's website is important and relevant

Importance of Local SEO Ranking for Hoteliers

Any business that has an actual physical location needs to put time into their local SEO. It is imperative, especially in the hospitality industry, for search engines to know where a property is located

Boosting Rankings with SEO On-Page Elements

There are hundreds of ranking factors Google considers when determining what should be shown in search results. Many of these factors are beyond the control of an SEO expert, such as the age of the domain

The Truth About Voice Search

Chances are, if you have searched for tips on preparing for voice search, you have been inundated with article after article leading with the same statistic, "by 2020, 50% of all searches will be conducted