Tammy Farley×
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Tammy Farley co-founded The Rainmaker Group in 1998. Rainmaker today is an industry-leading provider of proven revenue management and profit optimization systems to owners/operators in the hospitality, gaming/hospitality and multifamily housing industries.


A hotel’s revenue optimization team and its digital marketing team my not always see eye to eye, writes Tammy Farley, President & Co-Founder of The Rainmaker Group.

The Top 7 Hospitality Trends Every Hotelier Should Watch in 2019

Last year proved to be a strong one for the U.S. hotel industry, with occupancy, average daily rate (ADR), and revenue per available room (RevPAR) all trending positively. For 2019, STR and Tourism Economics1

Three Game-Changing Hospitality Trends for 2017

There is an old adage that says, "The only constant is change." Although attributed to Heraclitus, a Greek philosopher who lived around 500 B.C., apparently that statement is as true now as it has ever

Looking to 2017, Rainmaker’s Tammy Farley explores some of the more significant and current disrupt.

Two key segments are poised to drive a sea change in the way hotels operate: millennials and international travelers, writes Tammy Farley of The Rainmaker Group.

With hotel room inventories increasing but opportunities to book groups in decline, hotels must become more competitive when it comes to maximizing their potential group revenues. To do this, as Tammy