As President and CEO of the Hospitality Sales & Marketing Association International (HSMAI), Bob Gilbert has been guiding HSMAI through a dynamic and exciting period of change as the 7,000+ member organization has been re- established globally to grow the revenue for hotels through sales, marketing, and revenue optimization.
The state of the art in hospitality digital marketing involves engaging guests more proactively — sometimes before they even think about connecting with you. That’s a major takeaway from two of the big winners in HSMAI’s 2018 Adrian Awards competition, which recently honored creativity and innovation in hospitality advertising, digital marketing, and public relations.
In the aggregate, what do we seem to be getting right when it comes to executing effective digital .
Thanks mainly to the rapid technological leaps and bounds that are making it easier for guests to find and book hotels, the sales and marketing functions in our industry have changed beyond recognition