Max Starkov×
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Max Starkov is a hospitality and online travel industry technologist, consultant and digital strategist with 20 plus years of experience in hospitality technology and digital marketing, hotel online distribution and revenue management, OTA channel management, hotel CRM and branding strategies.


Is Hospitality Ready For The Army Of Robots Coming To A Hotel Near You?

By 2025, over 85 million existing jobs will be lost due to the seismic shift toward robotization and automation, according to estimates in the "Future of Jobs Report 2020" published by the World Economic

How to keep your direct guests and steer the traveler booking motivations away from the OTAs?

A recent study conducted by Expedia Group claimed travelers are 57 percent more likely to book a hotel via an OTA than before the pandemic, as a result of emerging traveler booking motivations such as:

Can Hoteliers Afford to Ignore Google in the Post-Crisis Era?

On average, Google directly contributes, in the form of organic referrals (SEO, AMPs, Schema, content marketing, etc.) and paid/performance marketing referrals (SEM, GDN, GHA, etc.) to over 50% of direct

What is the 'New' Thomas Cook

The Thomas Cook Group ceased trading on 23 September 2019, leaving 21,000 employees without jobs and leaving 600,000 travelers stranded abroad, triggering the UK's largest peacetime repatriation. In 2019

What are Bed Banks?

There are two major bed banks: HotelBeds #1 bedbank headquartered in Palma - the capital of the Spanish island of Mallorca 180K hotels (25K Oyo) in 185 destinations The average number of properties across

No Surprises Here: 92% of Travelers Claim Cleanliness Is the Most Important Factor in Selecting Accommodations

A recent study from Tripadvisor found that for consumers thinking about future travel: More than 9 out of 10 (92%) said cleanliness is the most important factor in selecting accommodations. More than 8

Hospitality Industry Top Winners and Losers in the Post-Crisis Era

Here are the big winners as a result of the current coronavirus crisis: 1. Major Hotel Chains: Hospitality has been moving from an industry of independent hotels to an industry dominated by major hotel

Does Your Property Have A Coronavirus Strategy?

The coronavirus, though unprecedented in scale, is not the first global crisis to hit hard the hospitality industry. What should hoteliers do in dire times like the one we are experiencing right now? It

Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories, writes HEBS Digital founder Max Starkov, focusing respectively on guest engagement, guest acquisition, and guest retention.

Hospitality Digital Technology: Challenges, Priorities, and Buzzwords

Background: Today's typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before