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David Lund×Finance & Accounting×
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David Lund is The Hotel Financial Coach, an international hospitality financial leadership expert. He has held positions as a Regional Financial Controller, Corporate Director and Hotel Manager with an international brand for over 30 years.

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Hospitality Financial Leadership - The Basic Principles

Accounting was a trade that had a global language much like carpentry or plumbing. There were universal rules that applied and these principles were exactly the same in the hotel business

Why Financial Acumen is So Important to Your Hospitality Career

There exists a counter-culture to growing up, to raising one's self out of the guest- and colleague-only world into the financial arena. I know and have met many people who camp out in hospitality

What is “Hospitality Financial Leadership Anyway?”

This is a question I have been asked many times. Exactly what is financial leadership and why hospitality? Finding the three words together "HFL" in a sentence three years ago was not possible. I know

Zero Based Expenses – How to Plan and Manage

I help hotels manage their profits more efficiently and in the hospitality world, there are only two main cost types that need a system and a strategy to properly control them. The two culprits

Lies Financial Leaders Tell Themselves; The Lie: My Balance Sheet Accounts Can Go a Month Without Being Completely Reconciled

It is the worst lie financial leaders can tell themselves. Nothing is more important than the health of your books. If your books are not caught up and if your account reconciliations are not clean

Conducting Financial Operations Reviews

Hands down one of the best experiences I ever had in my career was being part of the team that reviewed the financial performance of the hotels in my region. The reason I enjoyed it so much, and have

Hospitality Financial Leadership Benchmarking and Key Business Indicators

This thing in the title of this piece, I want to say was a fad that died already. Benchmarking and KBI's were all the rage a decade ago and now, today, you don't hear much at all about

Hospitality Financial Leadership - What Do Indy Car Racing and the Hotel Business Have in Common?

I am a big fan of professional car racing. I follow the major series; Formula One, NASCAR and my favorite times 10 is Indy Car. When I think about what I like so much around the Indy Car Series

Hospitality Financial Leadership - Engage Their Hearts and Minds First

Getting your hotel leadership team excited about accounting is like someone thinking it's fun to go to the dentist. Your average person wants nothing to do with it because they have a predisposed

Hospitality Financial Leadership - The Financial Forecast Disconnect and How to Correct It

When I work with hotel clients around their financial leadership it's often centered on getting the team to do their monthly financial forecast. A greater interest in doing it produces better and more