David Lund×
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David Lund is The Hotel Financial Coach, an international hospitality financial leadership expert. He has held positions as a Regional Financial Controller, Corporate Director and Hotel Manager with an international brand for over 30 years.


Conducting Financial Operations Reviews

Hands down one of the best experiences I ever had in my career was being part of the team that reviewed the financial performance of the hotels in my region. The reason I enjoyed it so much, and have

Hospitality Financial Leadership - Journey “Don’t Stop Believin”

What does your hospitality career and the band Journey have in common? Lots. How I met the band and how you can get what you want in life if you're willing to work hard, never give up and most

Hospitality Financial Leadership Benchmarking and Key Business Indicators

This thing in the title of this piece, I want to say was a fad that died already. Benchmarking and KBI's were all the rage a decade ago and now, today, you don't hear much at all about

Hospitality Financial Leadership - What Do Indy Car Racing and the Hotel Business Have in Common?

I am a big fan of professional car racing. I follow the major series; Formula One, NASCAR and my favorite times 10 is Indy Car. When I think about what I like so much around the Indy Car Series

Hospitality Financial Leadership - Engage Their Hearts and Minds First

Getting your hotel leadership team excited about accounting is like someone thinking it's fun to go to the dentist. Your average person wants nothing to do with it because they have a predisposed

Hospitality Financial Leadership - The Financial Forecast Disconnect and How to Correct It

When I work with hotel clients around their financial leadership it's often centered on getting the team to do their monthly financial forecast. A greater interest in doing it produces better and more

Hospitality Financial Leadership - Investing in Financial Leadership in Your Hotel

CFO to CEO: "What happens if we invest in developing people and they leave?" CEO: "What happens if we don't and they stay?"I found this exchange in, of all places, the internet. Go figure

Hospitality Financial Leadership - Negative Flow Thru

One of the most read articles I have written is on the topic of flow thru and how to use it in your financial statements. Understanding flow thru is not something that comes easily to most people

Hospitality Financial Leadership - Nobody Gets to Be Wrong, Everyone is Wrong, No One Gets to Be Right, Everyone is Right

I use this quote to start many of my workshops. To me it's the way I want the participants to stand in their individual power during our time together. It's also how I see our industry. In the hotel

Hospitality Financial Leadership - OH, BROTHER

It was early October 1987. I was newly married and questioning my hotel career plans. I aspired to be a general manager, but this hotel environment veered me off track. As these thoughts occurred