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Daniel E. Craig is a former hotel general manager, author, and the founder of Reknown, a consultancy that provides digital marketing strategy, content development and reputation strategy to the travel, hotel and technology industries worldwide.

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Events Canceled Due to Coronavirus? Here’s How to Replace Lost Business

This week, the travel industry is reeling after the cancellation of ITB Berlin and various other events due to COVID-19. Whether this is just a blip on the radar or the start of a prolonged downturn, we

Why Google Ratings Might Just Be Your Hotel’s Most Important Quality Metric

As a result, Google ratings may have emerged as the most important measure of quality for hotels. Here's why. In Search, Google Reigns SupremeGoogle's role as chief gatekeeper to online travel planning

So You Want to Host a Webinar

I love giving webinars. Attendees can't see me, so I can wear pajamas and drink wine. I can't see them, so I don't know when they're rolling their eyes or falling asleep. And if anyone asks a hard question

Content Marketing Tips for Travel Tech

To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning

Hotel marketers have acquired an unhealthy dependence on performance marketing, writes Reknown’s Daniel E.

Hotel Brands Under Attack: How to Stay Relevant

Lately there's been a lot of talk in the travel industry about hotel brands losing relevancy. If there was any doubt before, Google's latest incursions on the travel sector highlight the increasing difficulties

Will Technology Replace Customer Service in Hotels?

On recent travels, I've noticed an increasing number of hotels using digital technology to interact with guests. Hotels have used technology for decades, of course, but the latest wave brings it out of

So You Want to Be a Consultant

People often approach me looking for advice on becoming a consultant, and my first impulse is to cry, "Don't give up your day job!" Self-employment is not for the faint of heart or the needy. Many people

After over a decade of social media in the mainstream, the online reputation management function has reached a maturity level in the hotel industry, writes Daniel E. Craig, founder of Reknown. As we look

The Incredible Shrinking Hotel Industry

The hotel industry isn't known for being quick to adapt and evolve, and it often finds itself scrambling to catch up with changes in technology and traveler behavior. Online travel agencies are a perfect