Daniel E. Craig is a former hotel general manager, author, and the founder of Reknown, a consultancy that provides digital marketing strategy, content development and reputation strategy to the travel, hotel and technology industries worldwide.
This week, the travel industry is reeling after the cancellation of ITB Berlin and various other events due to COVID-19. Whether this is just a blip on the radar or the start of a prolonged downturn, we
As a result, Google ratings may have emerged as the most important measure of quality for hotels. Here's why. In Search, Google Reigns SupremeGoogle's role as chief gatekeeper to online travel planning
I love giving webinars. Attendees can't see me, so I can wear pajamas and drink wine. I can't see them, so I don't know when they're rolling their eyes or falling asleep. And if anyone asks a hard question
To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning
Hotel marketers have acquired an unhealthy dependence on performance marketing, writes Reknown’s Daniel E. Craig. They pay to generate clicks and conversions, but as he explains, this occurs when travelers have already decided on their destination and are making their ultimate choice of hotel.
Lately there's been a lot of talk in the travel industry about hotel brands losing relevancy. If there was any doubt before, Google's latest incursions on the travel sector highlight the increasing difficulties
On recent travels, I've noticed an increasing number of hotels using digital technology to interact with guests. Hotels have used technology for decades, of course, but the latest wave brings it out of
People often approach me looking for advice on becoming a consultant, and my first impulse is to cry, "Don't give up your day job!" Self-employment is not for the faint of heart or the needy. Many people
After over a decade of social media in the mainstream, the online reputation management function has reached a maturity level in the hotel industry, writes Daniel E. Craig, founder of Reknown. As we look
The hotel industry isn't known for being quick to adapt and evolve, and it often finds itself scrambling to catch up with changes in technology and traveler behavior. Online travel agencies are a perfect