Clay Bassford is the founder of Bespoke Sound. He's also a music producer and DJ, with a background in the Berlin and NYC startup scenes and in hospitality. He lives in Copenhagen and enjoys cycling around the city hunting for records and ramen.
When it comes to creating brand awareness in 2019, hotels have a problem, says Clay Bassford, of Bespoke Sound. That’s because possibly the largest marketing challenge of the decade is media-oversaturation.