Clay Bassford is the founder of Bespoke Sound. He's also a music producer and DJ, with a background in the Berlin and NYC startup scenes and in hospitality. He lives in Copenhagen and enjoys cycling around the city hunting for records and ramen.
When it comes to creating brand awareness in 2019, hotels have a problem, says Clay Bassford, of Bespoke Sound. That’s because possibly the largest marketing challenge of the decade is media-oversaturation.
If you're a decision-maker at a hotel, you may not know what an API is or why it matters. But you should. While APIs are important to the work of people like hospitality tech managers and decision makers
The way hoteliers engage their data has come a long way in the past ten years. Technology has developed in leaps and bounds and hoteliers are more savvy than ever when it comes to utilizing digital tools