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Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International.

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Cindy Estis Green is CEO and Co-founder of Kalibri Labs, a technology firm using the industry’s largest and most robust database tracking guest stays and cost of customer acquisition.

It’s a new world order, writes Kalibri Labs’ Cindy Estis Green: one that is dominated by the digital marketplace and in which all parties are struggling to migrate from the analog days of the past.

In the years ahead, hotels that can successfully differentiate both the purchase and the stay exper.