Beth Wakefield×
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Beth Wakefield is the co-founder of Cardinal Point Revenue Services and consultant at Cayuga Hospitality Consultants.


Hotel Pricing Strategy: Price Rates in Number Other than “9” or “4”

Why do we price ending in "9'? Traditionally, our hotel pricing strategy has been for rates to end in a "9" based on the psychology of getting as close to the next round number as possible without going